Product consulting for tech start-ups

Product Strategy

Ensure you focus on what is most impactful to maximise value for customers and your business.

Customer Research

Understand your target market or existing customers better to solve their problems and deliver value.

Prototype Development

Design your product to work beautifully for customers and minimise your development costs.

I help early-stage founders turn brilliant ideas into viable products that customers love.

14 years

In Product & UX

Deep experience in product-led thinking and user experience design across diverse industries.

10+

Products launched

By focusing strongly on customer needs, I have successfully taken 10+ products from initial concept to launch and beyond.

Advisory

In-person or online consultations providing you with advice, guidance, frameworks or templates. Time-based.

Consulting

Achieving a defined outcome for your product. Project-based.

Fractional Leadership

Embedded in your leadership team for a fraction of the week.

“The strategy has really paid off! It’s meant we’re able to explore one area in more detail and do that right before expanding. I really appreciated all your advice and support.”

Product Manager

HealthTech start-up

product@erica.id.au